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INTERCHIEVEMENT


Branding, art direction, and invention for a solo gallery exhibition.



2022
Cole had the privilege of being asked to have a solo show at the Brandstater Gallery at La Sierra University. This show consisted of seventeen pieces specifically created for this space and for Cole’s show, Interchievement. The idea of Interchievement is a created word that combines inter, meaning ‘within or between’, and the root word, achievement, meaning ‘a reaching a state of success gained by effort’, to create a new word that defines what internal success is. 

Inspired by the goals we achieve throughout our lifetime and relating those feelings of success to golf, Cole was able to create a visual device that communicates the unique targets of success we all strive to Interchieve.


The introduction piece of my show, "Interchievement" to symbolize our constant chase for achievement. Painted dry wall targets installed on a golf range to have people interact with by hitting balls at the paintings. Pygmalion is a found object interactive piece that asked viewers to write what their interpretation of 'success' is and throw a dart at it. Accompanied by a screen-printed flag at the top saying, "if you aim at nothing, you hit nothing." Wheat pasted targets that visually resemble different emotions we aim to feel. With a center piece being a mirror with the focal point title of the entire thesis, "Interchievement" A screen printed chess board with targets on it titled, "Sacrifice"



The Official Gallery Book


Clicking on the images below to preview the 204-page book including the inspirations, sketches, planning, and writings.