Saving a Tree
is Saving a Life

COPYWRITING, ART DIRECTION, DESIGN, PRODUCTION, EDITING & COLORING

CREATIVE

COLE GABRIEL-REBMANN

TREES AND HUMANS AREN'T SO DIFFERENT. WE GROW, WE STRUGGLE, WE NEED EACH OTHER TO SURVIVE. TREES.ORG ASKED US TO CLOSE THAT GAP — TO MAKE PEOPLE FEEL THE CONNECTION THEY'VE ALWAYS HAD WITH NATURE BUT NEVER REALLY THOUGHT ABOUT. SO WE PERSONIFIED THE TREES. GAVE THEM A LIFE. MADE SAVING THEM FEEL LESS LIKE AN OBLIGATION AND MORE LIKE LOOKING OUT FOR A FRIEND.