CHANGE FOR MOTHERHOOD


COPYWRITING

KAILA BOOKER

DESIGN AND ART DIRECTION

COLE GABRIEL-REBMANN AND MISAEL MARTIN





CARHARTT


At Carhartt, we're no strangers to hard work — it's woven into the fabric of who we are. Yet, we see the unfair choices forced upon women every day in America. The motherhood penalty makes up 80% of the gender pay gap, perpetuating the notion that women must choose between family and career.


When women become mothers, there's a price to pay.
It's time to get their pay back.