Change
For Motherhood
DESIGN & ART DIRECTION
COLE GABRIEL-REBMANN
MISAEL MARTIN
COLE GABRIEL-REBMANN
MISAEL MARTIN
COPY
KAILA BOOKER
AT CARHARTT, WE'RE NO STRANGERS TO HARD WORK — IT'S WOVEN INTO THE FABRIC OF WHO WE ARE. YET, WE SEE THE UNFAIR CHOICES FORCED UPON WOMEN EVERY DAY IN AMERICA. THE MOTHERHOOD PENALTY MAKES UP 80% OF THE GENDER PAY GAP, PERPETUATING THE NOTION THAT WOMEN MUST CHOOSE BETWEEN FAMILY AND CAREER.
When women become mothers, there's a price to pay.
It's time to get their pay back.
It's time to get their pay back.
