Here For The Bowl

SOCIAL MEDIA CONTENT PRODUCER



CREATIVE DIRECTORS
JILLIAN WHEELER

DESIGNERS
MIRA THEDKI
CAROLINE COGLIANI

SOCIAL MEDIA CONTENT PRODUCERS
COLE GABRIEL-REBMANN& SPENCER SPRING

PHOTOGRAPHER
NICHOLAS SCARPINATO
SWEETGREEN WENT BIG FOR THE BIG GAME.
"HERE FOR THE BOWL" WAS A CAMPAIGN BUILT
AROUND THE LAUNCH OF SWEETGREEN'S CATERING FORMAT — AND WE MADE SURE NOBODY MISSED IT. I WAS PART OF THE TEAM PRODUCING THE SOCIAL CONTENT THAT BROUGHT THE CAMPAIGN TO LIFE, INCLUDING A LARGER-THAN-LIFE BAG-BURSTING-THROUGH-THE-WALL ACTIVATION AND A 10-FOOT GIANT BOWL INSTALLATION IN SAN FRANCISCO. THE KIND OF CAMPAIGN THAT MAKES PEOPLE STOP SCROLLING AND START TAGGING THEIR FRIENDS.

︎︎︎ SUPERBOWL WEEKEND ACTIVATION
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