Specialized
ART DIRECTION AT GOODBY SILVERSTEIN & PARTNERS
CREATIVE
BRETT SHEA, RICH SILVERSTEIN, BENNY GOLD, RYAN SELF, ANTHONY ZUCCARO, COLE GABRIEL-REBMANN
BRETT SHEA, RICH SILVERSTEIN, BENNY GOLD, RYAN SELF, ANTHONY ZUCCARO, COLE GABRIEL-REBMANN
POST
WARNER SHAW, SHAYNE TANABE
PRODUCTION
SUMITA RATTU, ALLIE LAMBERT, ALI PLANSKY
ACCOUNT
MICHAEL CRAIN, YU RANKIN
CLIENT BEN CAPRON, BEN EDWARDS, PETE PANCIERA, MIKE SINYARD
MUSIC BRETT SHEA, JAKE FALBY
CLIENT BEN CAPRON, BEN EDWARDS, PETE PANCIERA, MIKE SINYARD
MUSIC BRETT SHEA, JAKE FALBY
LEGENDS DONT PAY RETAIL.
THEY PAY MORE.
BUILT FOR LEGENDS, THE FIRST EVER CAMPAIGN FOR S-WORKS, SPECIALIZED'S TOP OF THE LINE RACE BIKES. THE HI-OCTANE WORK, FEATURING PRO CYCLISTS DEMI VOLLERING, LOÏC BRUNI, CHRISTOPHER BLEVINS, AND REMCO EVENEPOEL, RAN AT PINNACLE MOMENTS DURING THE 2025 RACING SEASON.
︎4.27M ORGANIC VIEWS
BUILT FOR LEGENDS, THE FIRST EVER CAMPAIGN FOR S-WORKS, SPECIALIZED'S TOP OF THE LINE RACE BIKES. THE HI-OCTANE WORK, FEATURING PRO CYCLISTS DEMI VOLLERING, LOÏC BRUNI, CHRISTOPHER BLEVINS, AND REMCO EVENEPOEL, RAN AT PINNACLE MOMENTS DURING THE 2025 RACING SEASON.
︎4.27M ORGANIC VIEWS
Christopher Blevins S-Works
Loic Bruni S-Works